On subscription reporting…

Jeff Jarvis:

“That’s theft. If you took a song and cached it and fed it out to lots of people these days without reporting back to the owner, you’d get sued or slapped in jail.”

I couldn’t agree more with Jeff here.

This seems like yet another example of the double standard in online content production. Since we’re amateurs and do what we do for the love of doing it (well, most of us, anyway) our contributions are less valued. Jeff’s not asking to be paid for the content (though if he wants to be he certainly has that right) but to be able to determine the distribution of his content. Since he has an ego (don’t we all?) he wants to know widely is content is read. As he says, that’s not much to ask, especially since they’re using that content to make money.

Especially egregious is MyYahoo, which was reporting it but stopped. It’ll be intersting to see who bites, and how much we can sway these folks. I wouldn’t expect Google to start giving it up, but expectedly blogger-friendly services such as Pluck and Newgator should turn around and start feeding us this right away.

In my mind, this is essentially an attention issue, although I don’t know how the attention economy can help us here, aside from self-reporting, which is unwieldy. For what it’s worth, I subscribe, Jeff, using Rojo.