Granular blogging: now I think I get it
A few weeks ago I responded, rather passionately, to Robert Scoble Corporate Blog Tip #3 at The Red Couch. I think I missed the boat, at least a little bit.
I inferred, especially when considering Robert’s own style of blogging, that he meant to blog in little bits. I also, I think incorrectly, expanded his comments to cover personal blogs as well.
After reading the comments that followed mine a few days ago, and reading Deborah Branscum’s comments to the post and to my comments, I’ve come to understand the issue a little differently.
In personal blogs (and even in corporate ones), long posts are OK. However, what many folks indicated makes blog posts hard to read are long, convoluted paragraphs. Thinking back to my own preferences and reading habits, I’ve come to agree. And I’ve also realized that I often write in that hard-to-understand pattern. And this is not to mention the stresses and concerns of corporate blogging and its intent to influence markets and connect customers to companies. The requirements for tighly focussed blog posts in this space is clear.
When my conflation of personal and corporate blogs and my confusion of granular and short intersected, the result was an error in my thinking. In short, I think I agree with Robert’s post now.
RSS 2
April 7th, 2005 at 2:55 pm