Blogging? Delivered?

Saw this last week on my drive to work:

blogging delivered by ATT

Didn’t have a camera until this morning, so I had to pull off and take a snapshot of it.

I don’t know what it means, really. Are they “delivering blogging” meaning content? Tools?

Searching their corporate news site I see the following links:

To be fair, it’s not surprising that ATT/SBC would be making moves to incorporate blogging in the offerings. And at least their making an effort in that direction. A similar search on my ISP’s site returns

Products and Services (0 items found)

News/Press Releases (0 items found)

Look like SBC is light years ahead of TDS here.